About Three – A new type of company.
3 launched in 2005 and is Ireland’s fastest growing mobile network. 3 operates Ireland’s largest high speed network. 3 has 27.8 million customers worldwide and is Europe’s leading 3G operator. 3 is the market leader with over 200,000 mobile broadband subscribers in Ireland and 5 million worldwide. 3 was the first to launch mobile broadband in Ireland with a datacard modem in 2006, as well as being the first operator in Ireland to offer a pre-paid mobile broadband service. 3 operates the most advanced high speed network in the country and uses technology to support speeds of up to 7.2 mb per second, upgrading to 14.4 mb per second at the end of 2010. 3 has 96% population coverage for high speed mobile broadband, voice and text and will have nationwide coverage by the end of 2010.
In December 2008, 3 won the Government contract to roll-out broadband services to the final 10% of Ireland under the National Broadband Scheme. 3 is connecting the unconnected throughout rural Ireland. So far, 3 has invested €600 million in building the Irish network and is investing a further €140 million and creating 170 new jobs as part of the scheme.
3 is Ireland’s leading innovator in the mobile network sector. 3′s Best of Both was Ireland’s first price plan to combine the flexibility of pre-pay with the benefits of pay monthly. It allows customers to keep control of their mobile costs through capping their monthly bill and if they need more, they simply top up. With a monthly cost of €25 or €45 customers receive heaps of anytime, any network minutes as well as 3 to 3 minutes and unlimited free texts to any network, any time. 3 also gives you the freedom to enjoy Skype anywhere you go, whether at home, in the office or on the move with free Skype-to-Skype calls and free Skype instant messaging. 3 was also the first mobile network to offer Windows Live Messenger. WLM allows you to chat with friends and even take photos on your mobile, then instantly send them and other files to your friends, all for free.
3 is 100% owned by Hutchison Whampoa Limited, a leading international corporation committed to innovation and technology. HWL own various businesses around the globe, from port operators and retailers to property development and infrastructure and of course the most technologically-advanced and marketing-savvy telecommunications operators. Before launching 3, HWL ran the hugely successful network Orange, which it later sold and invested in the first 3G licences. 3 worldwide now holds 3G licences in Ireland, Australia, Austria, Denmark, Hong Kong, Italy, Macau, Norway, Sweden and the UK.
3 Proud Sponsors of the Irish National Football Team.
3, Ireland’s largest high speed network, and the Football Association of Ireland recently announced its sponsorship agreement, worth €7.5 million over four years, which sees 3 become the primary sponsor of the Irish national football team and all international squads.
3 will also engage with grassroots football involving clubs and leagues countrywide to coincide with our major push into the pre-pay market. Football fans will be at the heart of 3′s sponsorship strategy and we plan to launch a range of exciting, new initiatives, including priority ticket bookings for 3 customers.
This sponsorship also comes at an extremely exciting time for Irish football. The move to a new world-class home in the Aviva Stadium coupled with the continued progress of the Senior International Team under Giovanni Trapattoni keep the Irish football at the forefront of the sporting agenda.